Fashion Label · Perth WA
Privacy Policy
VAYL the Label Pty Ltd (ABN 70 702 544 670) is committed to protecting the privacy of every person who interacts with our fashion label and apparel business. This policy explains how we handle personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).
Last updated: July 2025
1. Who We Are
VAYL the Label Pty Ltd (ABN 70 702 544 670) is a fashion label and apparel business based in Perth, Western Australia. We design, produce and supply apparel and branded clothing to customers across Australia. For the purposes of the Privacy Act, VAYL the Label Pty Ltd is the responsible entity for the personal information we collect.
2. Information We Collect
Depending on how you engage with us, we may collect:
- Your name, email address and general contact details supplied through our quote, contact or enquiry forms;
- Business details such as company or brand name, where you are engaging with us in a commercial capacity;
- Order and enquiry history, including sizing preferences and garment specifications relevant to your apparel order;
- Payment and billing information processed through secure third-party providers (we do not store full card details on our systems);
- Website usage data such as pages visited, browser type and device information.
We do not collect sensitive information (such as health, racial or biometric information) and we ask that you do not send it to us.
3. How We Collect Personal Information
We collect personal information directly from you wherever reasonably practicable, including when you:
- Submit an enquiry, quote request or order through this website;
- Communicate with us by email;
- Engage us for design, production or supply of apparel;
- Interact with our website, including through cookies and similar technologies.
In limited circumstances we may receive information from third parties, such as service providers who assist with payments or deliveries. Where that occurs, we handle it in accordance with this policy and the Australian Privacy Principles.
4. Why We Collect It
We collect, hold, use and disclose personal information for purposes including:
- Responding to enquiries and preparing quotes for apparel and fashion services;
- Fulfilment of orders, production, delivery and after-sales support;
- Billing, accounting and record-keeping required by law;
- Improving our website, products and customer experience;
- Marketing our range to you, where you have consented or where permitted by law (you may opt out at any time).
We will not use or disclose your personal information for unrelated secondary purposes without your consent, unless an exception under the Privacy Act applies.
5. Disclosure of Personal Information
We may disclose personal information to trusted third parties who assist us in operating our business, such as payment processors, couriers and logistics providers, IT and hosting providers, and professional advisers. These parties are bound to handle your information appropriately.
We do not sell your personal information. Some of our service providers may store or process data outside Australia. Where overseas disclosure occurs, we take reasonable steps to ensure the recipient handles the information consistently with the Australian Privacy Principles.
6. Security of Your Information
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. This includes appropriate technical and organisational measures such as secure hosting, access controls and secure payment handling.
When personal information is no longer required for the purposes for which it was collected, and we are not required to retain it by law, we take reasonable steps to destroy or de-identify it.
7. Cookies and Website Analytics
Our website may use cookies and similar technologies to improve functionality and understand how visitors use the site. Most browsers allow you to refuse cookies or delete them through your browser settings. Refusing cookies may affect some features of the website but will not prevent you from contacting us directly by email.
8. Access, Correction and Complaints
Under the Australian Privacy Principles you have the right to request access to the personal information we hold about you and to request its correction where it is inaccurate, out of date, incomplete, irrelevant or misleading. To make a request, please email us using the details below. We will respond within a reasonable period.
If you have a concern about how we have handled your personal information, please contact us first so we can resolve it. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
9. Notifiable Data Breaches
If a data breach occurs that is likely to result in serious harm to individuals whose personal information we hold, we will assess the breach and, where required under the Notifiable Data Breaches scheme, notify affected individuals and the OAIC as soon as practicable.
10. Marketing Communications
We will only send you direct marketing about our apparel, collections and services where you have consented or where it is permitted by law. Every marketing communication will include a simple way to opt out, and you may also ask us to stop at any time by emailing ceo@vaylthelabel.site.
11. Contacting Our Privacy Officer
All privacy enquiries, access requests and complaints should be directed to our Privacy Officer:
VAYL the Label Pty Ltd
ABN 70 702 544 670
Perth, Western Australia
Email: ceo@vaylthelabel.site
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The current version will always be published on this page. Continued use of this website after an update constitutes acceptance of the revised policy.
Related information: see our Terms & Conditions or return to the VAYL the Label home page.